Floral Lettering
Generate Hope is a safe place for survivors of sex trafficking to heal and find restoration in long-term housing and trauma-informed therapy, education, and vocational support.
Rachel was looking for unique illustrations to use on merchandise to fundraise, as well as bring awareness to their mission. We created several floral illustrations which integrated shades of their purple brand color, as well as their logo featuring a face in a flower. The design was used on greeting cards as one of their top-selling products.
The lettering and floral logo were created using California and Colorado florals as inspiration since Generate Hope has operations in both states.
Each of the flowers was hand-drawn digitally on the iPad, and then arranged and color adjusted in Adobe Photoshop.
The final pieces delivered were in multiple full color formats, as well as versions with just the line work.
Client: Generate Hope
Work in progress sketches and alternate color version:
